Cotton has been used to make fabric for thousands of years, primarily grown organically. It has only been since the 1950's that pesticides have become common as a means to keep up with the growing demand - cotton usage has doubled since the 1980's. However, pesticide use has many negative effects.

Organic cotton leads to more nutrient-rich soil, causing greater biodiversity. In turn, this leads to greater moisture retention, higher crop yields, and increased income for farmers.

Why organic cotton?

  • No Pesticides

    There are at least 20,000 deaths and 1 million hospitalizations directly caused by pesticide use on cotton crops every year.

    Organic cotton eliminates the need for pesticides.

  • Niagara Falls

    Less Water Usage

    The fashion industry (including cotton farming) uses more than 9.3 trillion litres of water per year. That’s about 20% more water than what flows over Niagara Falls in an entire year.

    Making the switch to organic cotton can reduce the amount of irrigation water taken from freshwater sources by up to 91%.

  • Safer for Your Skin

    Harmful chemicals on clothing can be absorbed through the skin, leading to irritation or even diseases such as cancer.

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